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CPG Data Store

Welcome to MVP V1.0 of Becausal's CPG Data Store. Once complete, the entirety of our Purchase Dataset is here for you (600 Categories, 8K Brands, 800K UPCs) ... all in one place. We believe it is the largest freely searchable CPG purchase/transaction dataset of its kind. This early build is here for feedback - these next weeks we seek your comments and suggested improvements - to make it a valuable tool for you — our partners and customers.
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CPG Data Store Analytics - trailing 4 weeks

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Becausal's algorithmic Check Engine Light confirms that our audience-building approach uses best practices for: consumer data processing, data governance, and transparent look-alike audience creation. We strive to make all our audiences both human and mathematically explainable to consumers, marketers, and regulators via our use of AuditableAI(TM) to create ExtendedAudiences(TM) that set new standards of market performance.

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